Founder
Farimah Parang
Senior hospitality specialist, strategist and relationship builder — with more than 20 years spent connecting extraordinary properties with the advisors who sell them.
About Farimah
A career built on relationships
My passion for travel began at age 11, when I was sent to boarding school in England and met people from countries and cultures far from my own — an experience that opened my eyes to the world and set the course for my career.
With over 20 years of experience in sales, marketing and customer service, I specialize in delivering tailored solutions within the luxury travel industry, combining deep customer service expertise with strategic marketing. My career has been defined by building meaningful relationships and driving growth — enhancing brand visibility, collaborating closely with teams and delivering exceptional, personalized experiences for every client.
That experience includes growing brand awareness and market share for a collection of 52 hotels, resorts and DMCs across 31 countries; producing roadshows and FAM trips; and senior travel-industry sales roles with The Ritz-Carlton Hotel Company, including Western Regional Director of Travel Industry Sales in Los Angeles.
Sales • Business Development • Marketing • Management • Analytics